Result: In cooperation with the surf club NASA, I created the campaign 'Earn and return respect - don't be a sponger'. We developed and implemented the strategy for a subsequent heated debate on the subject in various surfing communities in Northern Europe. Locally, we organized 15 teams of 2 local surfers each, who committed themselves to drive around the area and talk to as many people as possible, about the challenges and how by moving to the a camp ground they could help improve the situation. We cleared the critical areas and generally created an increased understanding of the need to take up less space and contribute more, as part of enhancing the surf culture’s possibilities on the West Coast in Cold Hawaii.
Land of responsibility: Idea and concept, project management, reporting.