Result: We created an online mashup for the The SAP 505 World Championship. The focal point was the production of live video and voice, live tracking of all the participating dinghy's, text and images via Twitter and Flickr respectively. As part of the concept for the content production, I developed and implemented a strategy for the use of stringers, who, through a combination of Twitter, smartphones and pre-agreed themes, covered the event from different and unexpected locations and thereby functioned as a supplement to the total content production. 

Area of responsibility: Idea and concept, fundraising, project management, reporting.