Result: Together with the organizers of Oringen 2014, I developed a social media strategy for the event. The strategy included a production and measurement plan, allocation of resources, picking and training in suitable production, and monitoring tools. Finally, we developed five social media campaigns. Through the process, we moved away from the notion that organizers should serve as the main social media hub in a situation in which their role became limited to listening and reacting to, as well as facilitating and encouraging participants and spectators to use social media.

Area of responsibility: Idea and concept, project management.