Result: In collaboration with Matchracing Denmark, I developed and implemented a communications strategy. The full operation started with the coverage of the first regional finals in January and continued with coverage of all the regional finals in the period leading up to the event. Finally the coverage of the actual ISAF Nations Cup 2013 Grand Final in Middelfart. The package included handling mainstream media in Denmark and the rest of the world. Production and distribution of text, images and video news releases. Production and distribution of daily highlight video clips, production and distribution of live voice and video streaming. Setting up and running the event website. Last but not least I delivered the final media report.
Area of responsibility: Idea and concept, fundraising, organising entire media team, project management, reporting.