Result: On behalf of the ACTIVE institute, I developed a comprehensive model for accelerating innovation processes. The model is called Event-Based Innovation. Event-based Innovation is a targeted contribution towards the efforts to create a tradition of using innovation to increase the return on the investments made by state, regions and municipalities in major sporting events. The event is considered as a base that, in addition to the awareness generated through a spectacular sporting event, also forms the focal point of value creation through focused and well-organized innovation processes. For hosts and organizers of sporting events, and for the sport itself, Event-based Innovation is an opportunity to work with a renewed approach to the value that sporting events represent. Among other things, the model has been used as the basis for a joint Nordic cooperation on innovation within the framework of the Interreg Öresund-Kattegat-Skagerrak EU program from 2012 to 2015.

Area of responsibility: Idea and concept, reporting.