Result: In cooperation with the organizers of the Cold Hawaii PWA World Cup and their technology partners, I developed and later implemented a location based communication strategy. Together we set up, tested a system that made it possible to use a combination of GPS and Bluetooth beacons to inform and serve spectators at the event via their smartphones. The entire effort was centered around seven communication concepts. The system was the first of its kind in Denmark.

Area of responsibility: Concept and idea, fundraising, project management, reporting.