Result: In cooperation with teachers and students from the Danish School of Media and Journalism and employees from DR 1 – the Danish National Public TV-station – we developed and implemented a number of social media buzz concepts aimed specifically at the European Table Tennis Championships. All concepts included elements which tied DR TV, dr.dk/sporten and the DR Sport Facebook fan page nicely together. Further more we developed, implemented and ran a dedicated event site on dr.dk. Finally we developed, implemented and ran an overall event concept for the DR Sport Facebook fan page.
Area of responsibility: Idea and concept, organising the media team, project management, reporting.